They didn’t have a big budget, but an ambition to make it big – so they turned to social media. That’s how “Underheard” came into being.
Underheard in New York is an initiative to help homeless residents in New York City speak for themselves.
Danny, Derrick, Albert and Carlos were given each with their own mobile phone, a month of unlimited text messaging and a Twitter account. They’ve found their voices by texting their thoughts, feelings and actions to Twitter. The mission is to use their social media presence to create real interaction and make them a part of the global community. In other words, get to know them as individuals.
The power of social media is so huge, that Danny, Derrick, Albert and Carlos are today superstars on Twitter. They’re followed by thousands of people who ask them questions, interact and pretty much help them with their lives today.
A simple idea, executed well. Check it out – http://underheardinnewyork.com/about/
