Cup Noodle is diet food and made for women who want to get themselves into shape.
and this is low in calories, with only 120kcal per a cup. In order to raise interest in pursuing Cup Noodle in a diet,
a image showing a girl naked below with a real skirt was installed in a telegraph pole.
and this shows the skirt was taken off by eating Cup Noodle.
Advertising Agency:
Adrich, Seoul, Korea
Creative Director:
Eun Myung hee
Art Directors:
Hwang Dong-Eun,
Yang Ji-Hyun,
Hong-Ah-Ruem,
Jang Yoon-Ho
Copywriter:
Park Se-ra,
Son Eun-Young
Photographers:
Duke Lee,
Lee Wook-Hyung
Additional credits: Choi Eui-Kyung, Jeon Jin-Soo, Sung Han-Seoung
Published: March 2011
Via
Cup Noodle Diet: Skirt
