It isn't exactly a
spring chicken, nor is it particularly new to the advertising game -- Best Buy
utilized the stuff back in 2009 to push electronics -- but a new ad campaign from manly body spray purveyor Lynx (Axe in the US) is making augmented reality nearly unavoidable. Created by BBH, a global ad agency, the video below shows travelers at London's Victoria train station staring up at a giant screen to find themselves greeted by a skimpily attired fallen angel. The stunt, launched on March 6, drew a lot of attention from passersby, and in more than one instance elicited some pretty, well,
bold behavior. Up until now, augmented reality has mostly been a
play thing of the geek set -- even
previous advertisements enlisting such tactics required a decent amount of work from the audience -- but if these fallen angels are any sign, we could all be traversing a more unreal world very soon.
[Thanks, Ben]
