While Mediaset appears to be (one of) the first to convey 3D content over a terrestrial connection, it isn't actually serving up any 3D television -- it is 'datacasting' or ever-so-slowly downloading 3D movies to a set-top box, which you may later consume directly from the hard disk that received them. The innovation here is in the utilization of spare airwaves to basically trickle a movie into your Motive Bestv STB -- we know, it's an irrelevancy to most of you cable- and internet-connected media mavens, but it's one way to deliver 3D content to less technologically developed nations. Motive is already in talks with companies in Latin America, Eastern Europe and Turkey about doing the same, but Italy gets the honor of being first with a choice of 50 3D titles on Mediaset's 3VOD service. Let's see what the Azzurri think of it, eh?
